I have build a publishing platform where users can write. I have the problem, that for "logged out" users it doesn't get clear, that they can write on eese (http://eese.com)
Here are some screenshots:
Screenshot 1: Landing page for logged out users
Screenshot 2:No headerbar - when the user scrolls the buttons get smaller
Screenshot 3: Open sidebar (menu)
Screenshot 4: Logged in users (in this case me). When you click the top right button you can create a story.
My metrics tells me, that users don't understand, that they can write on eese - obviously because there is no sign that u can do so.
How can i achieve this? Any ideas?