How can you be so sure that the user will HIT the Buy NOW button, if you remove the 'related products' section from detail page? Or, the user will really enjoy the experience of only product details and no other distraction?
The purpose of putting related products is to
- Offer Options to users
- Increase chances of additional sales
- Satisfy the researchers need
- Help users FIND the right product
People visit eCommerce site to buy something and some end up buying more than planned things. Thanks to sections like these
- "Related Products"
- "Customers who viewed this product also viewed.."
There are 5 main types of e-commerce shoppers. Knowing the different motivations and habits people have when they come to a site helps designers make decisions that improve overall site usability while supporting different users’ needs.
Researches about types of users(shoppers), their behavior indicates that its more than better to have related products page on product detail page.
But you should be careful not to clutter the page with too much of additional information.
Key content requirements for product pages are: answer users’ questions, be direct, and help with product comparison.
Some sites offer users comparison tools that allow shoppers to see products side by side. Depending on the design and the product information included, these tools range from dismal to powerful. Yet we see that when users shop, the most helpful way to allow comparison between products is to provide comparable information, presented in a comparable way, about similar products. Shoppers struggle when sites offer robust details about one item, and sparse information about another. They are left guessing as to which product better meets their needs.
As said by Jacob Nielsen in one of ecommerce research.