We're creating a gamification application that uses crowd sourced data to track animals within a region. On the first page of the walkthrough, the product owner has stated that we should state the purpose of the app.
"Our government is spending a lot of money doing aerial surveys on animal population. Through the app, you can input information that becomes part of a larger database. This will then, allow us to continue estimating animal population, while reducing the costs of traditional aerial surveys. The app also allows you to post images and share with the community."
Is this information necessary in a gamification model? I thought hiding the rational of the app and just providing a gamification system will make it more "fun" and allow users to upload useful data.