I'm working on the notification system for a web app. It has very few messages to display, but these are very important in the use of the platform. I was wondering if it would be best to include call-to-action text (something like "click here to answer Tom") or if descriptive text ("Tom posted a new comment") would be enough?
I think it would be best to keep these notifications short, clear and friendly, so every word counts.
Facebook, Twitter and Pinterest use simple and straightforward text.