There are loads of topics around why abandonment emails are important, when they should be sent, how many stages and bla bla.
But what is the common practice by the leading e-commerce companies and fancy alternatives?
- The basket abandonment email can pre-populate the basket with its abandoned contents at that time, but what happens if since then the user has changed the basket contents?
- How does it work with logged in/out states?
- Are basket contents merging?
- Can users choose to merge or not?
It's quite tricky, and if done without thinking - can end up with a very messy basket.
Anyone got some examples?