Our website is used to manage investment funds. Users can create channel pages that are basically a list of funds plus an activity stream.
Now, we want other users to go on those pages and start following them.
One idea we came up with is to hide all the information on the page and show a message "To see those information follow this channel". But now I'm thinking that the opposite could be better: show everything and allow the user to follow, maybe even change "follow" with "like" so that it seems less "demanding".
I was wondering if there are studies about the topic.