I'm working on a redesign of an ecommerce. Right now I'm thinking about IA.
I thought it could be a good idea to run a Card sorting session to discover what are the best labels to use and how to categorize contents.
Before start the card sorting I have to create some labels to put on cards, and here is my question.
What level of granularity they should have?
I read about content audit which helps to develop some labels for the cards have to be used during card sorting.
My doubt is what kind of label have I to develop? labels based on single products (there are more then 200 products and services on the site), or based on product type (ex. skirt, jeans..).
What approach do you follow to structure cards' labels for card sorting session?
Thank u so much
Thank for your answers. I'm struggling with this technique especially for this kind of ecommerce project. There are many products of different type. There are clothes, body creams, massages, pills and food supplements etc. My big doubt is what kind of category I have to create to stay under the limit of 60/100 cards. In this ecommerce, for example, I have pills (which could be categorized under food & alimentation - or just pills). But these pills aim to get you slim. In the same way there are pills for anti-aging in the same way there are creams which have the same goals. So I don't know if develop categories based on product type (pills, creams, massage) or based on goals (weight loss, slimming, workout). I think that , for navigation purpose, the second one could be better, but there are some products that can't be categorized in that way (clothes, lipstick, etc.).