I'm in process of redesigning a website for my company, in cooperation with a digital agency. Our business is one of the leading companies in our country that sells consumer electronics (notebooks, PCs, smartphones, tablets, cameras etc.).
We are now working on designing the checkout process and are considering whether we should provide the ability for customers to log in with Facebook? Most of our products are not cheap.
What's your perspective on providing Facebook login on an ecommerce website? Do you have some hard data to support the argument one way or another?