I see more and more animated buttons in service oriented web applications, especially in registration and completing an action. In the literature of persuasive psychology, moving objects are used for attracting attention of user for particular reasons.
In current project, I do not have enough users to conduct a study and would like to know more about this subject. Do you have any study, preferably A/B tests, showing whether animations are useful for:
- Increasing the number of registered users
- Increasing conversion rates
- Completing a non-related purchasing action
I had some interview sessions and some participants stated that they find it a bit annoying which may lead a negative effect on overall flow.
Here are examples of the animated buttons I used during my interview: