In 2 weeks time the UX team (us) are sitting down to discuss some of the high level business objectives the company want to focus on for 2015, as outlined by the Exec team. They have proposed 3 main areas that tie into growing users/revenue etc
- Mobile Adoption
- User Onboarding
- Repeat Visits
Now, these havent just been picked from the sky. We've done some detailed analysis into the stats and we know there are certain behaviours we can improve in each of this area that will result in more revenue, based on how our business model works.
Given these 3 topics, I'm trying to put into place a framework for the discussion and set some goals for the end of the meeting. I'm wondering if there are any techniques or methods we can use to facilitate the discussion around each of the areas, so we can help define some assumptions and ideas.
For example, we already defined some actions / behaviours we think would be good to drive in each area. I was going to define some user scenarios around each action and give everyone 5 min to come up with some ideas around each. We were then going to have a product design sprint to refine a little more and validate those assumptions.
As you can understand, the Exec team have basically given 3 high level areas to focus on and they want to start seeing mockups! Is there other ways I could facilitate the meeting to help:
Lets just pretend we're dealing with one topic (User OnBoarding) We know in our application we do little to onboard, assist and engage new users. The Exec team want to focus on this and look at ways of improving it. I was hoping to run an interactive session with them in order to get ideas down to go a little deeper in areas we could explore. For example, first point of entry is our welcome email where the user will receive user name and password to login. There are lots of opportunities we can do with this alone before they go near the application.
I'm looking for advice to facilitate discussion more than being directly specific to any of the areas themselves or how to run the meeting. For example I've used the KANO model perviously with stakeholders as a way to determine priority of features across multiple devices. Are there formats similar to use to help breakdown high level ideas into a more structured set of targets and goals where we have a more focused set of ideas that we can begin to explore. I've seen things like a product strategy map or canvas. The business know they want to tackle user onboarding, they just don't know with what features are I'm trying to come up with a structure to help them realise it.
I'm trying to be a specific as I can but if I understand if it's too general.