My company's news site is relaunching, and as part of this we are replacing our old commenting platform with Disqus. The team came up with the idea to email everyone who used the old platform to give them
- a heads up that something is changing
- the opportunity to sign up and be ready to start commenting once Disqus is launched
What we know is this:
- 3 000 users commented the last year
- 1 600 users commented the last 6 months (… which means 1 400 users did not!)
- Our users are not the youngest, nor the most tech savvy
- They have been through an extensive signup process to use our current system
As an interaction / UX designer my concerns are these:
- I don't know how important commenting is to the users and have no idea what they would expect (no, researching this will unfortunately not be prioritised for this)
- It feels a bit weird to contact them about this using their email, since we have never emailed them before
- It could feel annoying / intrusive for users who aren't using it frequently
- I fear they will read the email, then maybe sign up and then forget about the whole thing (and then it was for nothing)
Alternatively, we could make the users "cross the bridge when they get to it" and give the information they need when they want to comment something. In that case they have to go through the process of signing up (verifying email an all) then.
Any opinions about this?