How important are breadcrumbs? I understand it is important for navigation but I'm not certain how important it is for SEO? Are there use cases where breadcrumbs do not help SEO - and therefore is not worth the time to set up and maintain?

closed as too broad by Matt Obee, Charles Wesley, Graham Herrli, JohnGB Mar 12 '15 at 20:00

Please edit the question to limit it to a specific problem with enough detail to identify an adequate answer. Avoid asking multiple distinct questions at once. See the How to Ask page for help clarifying this question. If this question can be reworded to fit the rules in the help center, please edit the question.

  • 2
    At least for me it is not really clear what you are asking. Please try to be a bit more specific. – tillinberlin Mar 12 '15 at 16:37
  • 1
    I'm voting to close this question as off-topic because it's asking about SEO and not UX. – Matt Obee Mar 12 '15 at 17:21

First and foremost:

You should think about satisfying the needs of your users. No SEO argument should stand in the way of providing them with the tools they need.

With that in mind:

Breadcrumbs do highlight important keywords for search engines but most importantly they act as secondary navigation and help users know where they are within a website structure. Below is a quick list of benefits to your users:

  • Breadcrumbs show people their current location relative to higher-level concepts, helping them understand where they are in relation to the rest of the site.
  • Breadcrumbs afford one-click access to higher site levels and thus rescue users who parachute into very specific but inappropriate destinations through search or deep links.
  • Breadcrumbs never cause problems in user testing: people might overlook this small design element, but they never misinterpret breadcrumb trails or have trouble operating them.
  • Breadcrumbs take up very little space on the page.

Source: Breadcrumb Navigation Increasingly Useful

So, to answer your question:

Yes, it worth the time to set up and maintain.


I don't find the article I read which speak about this subject. But anyway, It says (from a Google employee) that they will reward websites for the user experience comfort more than technical guidelines everybody's following. And I think giving everything to the user is better (in business terms) than SEO (word of mouth, satisfaction, retention)

Some of the information contained in this post requires additional references. Please edit to add citations to reliable sources that support the assertions made here. Unsourced material may be disputed or deleted.

Not the answer you're looking for? Browse other questions tagged or ask your own question.