Don't refer to the user. For example, for a setting allowing the user to turn notifications on or off, label it "Notifications" instead of "Notify me".
Don't use: me, I, my, mine. Use: you, your, yours
I know that Google doesn't follow this guideline on its own login pages. Still, how can you reword "remember me" so it doesn't refer to the user with a first-person pronoun?