Working on a community based marketplace, we want to have icons with counters that represent how many views, likes, and comments were made to the item.
A pretty common thing, yet, everybody seems to handle it differently when it comes to features that were not engaged by users. For example - Zero (0) likes.
There are different approaches to this which I've noticed:
- Never show (0).
- Always show (0).
- Suggest engagement. An example from Facebook - "Be the first to like this".
The argument goes both ways for wether or not hiding/showing (0) will affect the engagement of users with the different items. I guess the best thing would be to test it of-course. But I was wondering if you guys have different approaches to suggest then the ones I listed or if you can share from your own experience.