Marketing want to put our facebook and twitter social feeds in footer in the of every page on our website. Would love some more ammo as to why that is a bad idea. Feels like I'm banging my head against a brick wall.
Regarding the social feeds, the main reason to put them there is to reinforce our authority to a mum audience and to indicate we've been around for a long time - and to build brand engagement. The brands you mention don't suffer from the lack of awareness we do, and their audiences are less mumsy. Apple wouldn't push FB because they are not easy bedfellows - and media companies notoriously avoid FB because they are threatened by media spend being sucked away from them. I would hope that once our awareness grows we can afford to lose these feeds and revert to simple 'follow' buttons, but for now I'd like them to be there to encourage interaction with the brand. If we can build more engagement with people on these platforms it makes our marketing dollars go WAY further because FB advertising becomes much cheaper.
I feel they are distraction from each pages goals, they are ugly, they don't match the website style, they dilute our brand, and adds a massive performance hit to our site.