We are currently working with a client that insists that users have to state their gender during the registration process for a streaming service (for marketing purposes). We really do not want to ask the users this since it may offend. I was wondering if anyone has any references or data on how these types of irrelevant questions about the user affects conversions.
A couple thoughts:
- I found this article. Worth the read. I gathered that this appears to be a sensitive topic and, thus, it might not go over well in a registration form for a streaming service.
- If you're a Google Analytics user, consider enabling Demographics and Interests so you can glean that data but not force the user to answer a question. You may not have a direct tie to your users, but this would give you a general idea of demographics on registered users.
This article on how to increase conversion rates doesn't mention anything specific about gender, but it does tell you to keep forms short, and offer people the option to buy without registering for your site (which would imply not asking for their gender, because they haven't registered).