I have been presented with the problem of rebuilding the reviews section of a Product page.
The Problem: I am afraid of affecting negatively my users' trust by allowing an automatic system to select the reviews. Are there any best practices (recommendations and/or research) that can guide me on making the best decisions to maintain a high level of trust or even increase it?
Assumptions: I intend to introduce a system that will automatically select the best reviews. The system will organise the user reviews based on how helpful other uses found them. The user is currently having to dig through an extensive amount of reviews and the interface does not guide the user in it's task of finding the most useful reviews.
Desired outcome: I would like help my users in finding the most useful recommendations without having to dig into the content for very long.
The following image displays the current way that reviews are being displayed.