Yesterday I had a telephone conference with a business analyst telling me, that any hedonic feature within our enterprise product will only be considered by our stakeholders if they are convinced with meaningful business goals.
We have many existing user journeys in our product that fulfill nearly all pragmatic and functional needs. But these are in dare need of a revamp in sense of making the users feel connected, giving them a sense of expertise or making them feel independently. How can I track, measure or come up with any KPI that would underline building hedonic features for our users and not building new functional needs only for the buyers/stakeholders?
I guess my main problem is how to get those indicators within an enterprise environment.