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If I'm registering a two word domain in which the last letter of the first word, and the first letter of the second word are the same, is it better to drop usage of one of those letters?
Examples:
Nigel Lighting - nigellighting.com or nigelighting.com?
NYC Cheese - nyccheese.com or nycheese.com?
Don't drop the first letter off the second word just because it happens to match. Dropping the first letter of the second word implies a new one word trademark.
People usually type out the full words of things they are searching for as evidenced by this image which was captured from the DirecTV homepage...
As a window washer I would rather use one of the following URLs instead of trying to educate the entire world to only type one W...
Perhaps if you are a guy named Asher who cleans Windows and all the locals know you as "Window Asher" then dropping the second W makes sense...
Like DaveAlger said, use the fully typed words.
I would however also consider getting both domains, and redirect one to the other, but using the fully typed one as the main. This makes it even easier for users and could prevent abuse.
