I'd suggest just having the email be 'from' somebody's name — so that the person who receives it can reply, even to automated messages, to a human.
Ideally the name of the actual human being who is primarily responsible for the emails that go out. A salesperson if it's sales. A founder / product manager for app related stuff. A marketer if it's advertising.
People relate to people.
The automated mails we send out mostly come from me. My name. My email. That's produced a stupid amount of useful feedback over time, and more and better feedback than when we had generic "From" emails like info@, team@, crew@, etc.
For example I suspect that few subscribers think that I send our Agile & Lean UX newsletter by hand. The Mailchimp footer is probably a bit of a give away ;) But the email is "from" me and I read the replies.
(Aside: I never understand folk who setup automated mails so that replies end up being thrown away. At least until you reach the point where the number of replies become unmanageable. This is your customer trying to talk to you. This is gold! Why the heck would you ignore that! Yes, it might not scale when you get to thousands of users. But wait until you get to that point first!)