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Often when reading a blog, the page becomes obscured with a "Subscribe here for more" modal box, which I promptly close.

Is there any evidence that these provide a reasonable conversion of subscriptions rather than just annoying people trying to read?

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It has been noted via some research sources that email subscribers have less engagement post sign up but pop up can convert 10% more unique visitors.

Here is an example:

It converted 14.47% of the people who reached my blog.

I believe that you will need to analyse your market first of all. Who are currently visiting your site? What are they doing? Where are they navigating to? How long are they staying on pages? Do you have a high bounce rate?

It's not a one size fits all unfortunately. There are pros and cons to using it and it can have a negative effect on your brand. Try using a pop up that is filtered to your users, not a one size fits all. Existing users already signed up will not visit your site again because you've annoyed them.

Filtering can be on several options including first time unique visitors, cookie based (i.e., I don't want to see this again) etc...

Since it is a pop up that is being considered, understand that you have very little time to positively capture the visitor so your headline must be captivating/powerful.

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    Can you link to these research sources where you have found that 10% statistic?
    – JonW
    Feb 4, 2015 at 10:55
  • Here is one such example. There are several other examples out there but understand that as I said it's not a one size fits all. unbounce.com/email-marketing/get-subscribers-from-pop-ups
    – Desi
    Feb 4, 2015 at 10:57

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