This is a follow up question to
I've noticed that many software programs have the tendency to avoid large version numbers... some preferring to change the name of the software before the version number gets too large. Of course, there are some exceptions, like Ubuntu, make it to double digit version numbers (version 14 as of the date of this question).
Is there any reason why it is preferable to avoid large version numbers? Is there a marketing psychology reason for this? Or is there any other reason to avoid large version numbers?