I'm designing a new 404 page and I was wondering: should a 404 page simply have a list of relevant links, or should it try to solve users' problems using natural language?
For example, Apple uses a humanising error message followed by a list of links to different sections. Useful!
However, would a visitor be better served by offering them a few, select, natural-language solutions? Such as a list like
- Did you want to see the rules?
- Do you require help?
- Are you looking to read the articles?
Obviously user testing either of these would be the best solution - and current practice is to provide lots of links - but what do people think?