We are a user centered design agency which is stuffed with many user resarchers. We do test every step of a product and with a wide range of qualitative and quantitative methods, from lab usability tests, big big unmoderated usability tests or surveys.
but - now I really do not know how to test the following:
We developed a vision for our product based on user goals and needs. So far, so good. The result is an idea, how the product could look like in -lets say- 2-3 years. But it will revolutionize how users use and interact with the product till now.
Now we need first reliable data to be sure, that it is a good idea to make the first ministep to the realizon. (so, we must persuade our stakeholders to give money...)
Of course, we will do usertests while developping the product. But how can we test our vision first?
so i think now you need to know one thing: we integrated the vision in a prototype, but it is not really usable till now (users will not intuitively understand it and the usability is not on its max).
Do you have any ideas?