I'm designing a website, and it's probably going to have some long walls of text because it'll be an info site. I have two design ideas that would make it easier to read, but I can't decide.
Both designs involve columns, about as wide as a phone screen or a little narrower, designed to have 15 words or so per line. My first design idea is to place the navigation and search on a narrow bar at the top, wall of text in the middle, and any illustrations between paragraphs. Then at the bottom there will be a thing about the author, publication date, copyright stuff, similar articles, and just below that is a square of ad space as wide as the column, followed by a list of forum-style comments. Or another plan would put in a square ad panel next to a small comments panel, below everything. The sides will either be just a pattern background for a phone size screen, or if it's wide enough for some padding, I'd put in a 50 pixel stripe and a panel for more article tags and ads The main disadvantage is a lot of scrolling.
The second idea is to do something similar, but use a lot of columns that end at the bottom of the page. The next column is to the right by 25 pixels, and the author and ads are at the far right in their own columns. There will be a navigation bar that follows the user's scrolling at the top, and a similar bar of more article links at the bottom. I may put in a divider line between the columns. Comments will be beneath the ad space on the far right. The main issue would be the unusual layout, but then again it's uniqueness is kinda cool.
I don't know which design to use, so what would you use? It's for a college final, so I don't have a client to ask. It has to be readable on a phone, a tablet, and a PC, and both templates seem to work well.