Our company has a series of printed publications that need to be added to our website. These publications are strictly informative in nature - no marketing, no advertising, no product features or help. They're just education pieces on topics in our industry. They'll be read by graduate/undergraduate students in university.
There's a divide among some in our company of the medium in which these pubs should be presented on the website. Some (including myself) think they should just be added as pdfs.
Others insist that they're created into interactive ebooks that can be opened in browser for a "better experience". I disagree with this mainly because I don't see the reason to present them this way. To me, it seems like they want to recreate a physical magazine reading experience. Why not just send our printed copies (we're trying to get away from that for financial reasons).
Note: I'm not talking about Kindle, iPad books - just the comparison of pdf vs. flash-based ebooks that are viewed in browser. Example: we may use service called: http://issuu.com/