I have a few pages to A/B test, and I am looking for the best tools to use for this? Is there a "standard" or favorite industry tool?
Google offers a free AB tester callled Website Optimizer
I would advise you to try this new tool: http://visualwebsiteoptimizer.com/
I think this should be the future of A/B testing! You can use it without any html/css knowledge. It is for business users, who know marketing and not programming.
And it is reasonably priced!
I'm a big fan of Optimizely.
Visual editing. Easy goal setting. Real-time reporting. Retroactive goal data. Simple to use interface.
Omniture (now Adobe's) Test and Target