I am looking for statistics on how changing how you ask users to rate your mobile app can drastically change user ratings.
Other questions have just asked for ways, pros or cons, but I am specifically looking for statistics.
StumbleUpon team created a custom messaging campaign that asked users if they wanted to rate the app 5 stars. The message was targeted only to returning users, increasing the likelihood this group had a positive first experience with StumbleUpon’s app and would be more likely to accept the prompt. Satisfied users who were willing to rate the app could opt-in to the message and continue on to the rating screen. Users that declined the message for whatever reason would not be taken to the ratings screen.
This increased the number of 5 star ratings.
Empatika used sentiment analysis to analyze around 500,000 reviews and see what reviewers were saying about some popular App Store titles, including Facebook, Twitter, YouTube, Instagram and more. What they found was that of the reviewers covered in the survey, a massive 52 percent posted only positive reviews, while 43 percent posted both good and bad reviews, and only a tiny 5 percent had registered only negative feedback through the App Store itself.
There’s a tendency on the part of app users to only express themselves via Apple’s official marketplace channels when they’re pleased with something, Annakov says, which means that if app developers are just looking at App Store reviews, they aren’t getting the full picture of why their app maybe isn’t doing as well as it could be.
This extract from the article supports asking users to review your app after a positive experience, i.e offering the chance to submit feedback when something has been achieved.
What’s the best strategy for App Store developers to take advantage of reviewer positivity bias, and also get some meaningful negative feedback as well? Annakov suggests soliciting an App Store review from your users, but only after they’ve spent a certain amount of time in-app – finding a threshold where engagement levels appear to indicate a positive experience will result in higher ratings. Also, build in a separate feedback tool, where you can solicit honest opinions via direct contact with your users, instead of through the App Store mechanism, which limits what kind of access you can have.
Circa news have written an article on how they received reviews on their app which contains some stats.
As it stands today, out of 8,699 ratings over the life of the app, Circa News has had 315 one star ratings on the App Store. The vast majority of those were within the first few hours of launch two years ago, when our service was unreachable due to our servers struggling to keep up with the massive traffic. We’ve now spent two years building up our ratings in the hopes that those first few ugly hours don’t haunt us permanently. Over the life of the app now, we have 93% four and five star ratings.
This increase in high quality reviews came from 3 factors:
There are three simple rules:
- Don’t interrupt someone’s experience.
- Don’t ask for an app rating after your app has crashed. That’s just stupid.
- Do delay asking for a rating until there’s a likely moment of constructive feedback (as you’ll read later), or a positive rating.