If there is a segmented audience set, comprising of individuals as one segment, and various types of businesses as other segments, is there a good collective term that can be used as a top level navigation item:
Currently Audiences is the top level nav item, and the audience types are:
- Researchers (individual people)
- Engineering companies
- Public sector organisations
Audiences feels a bit like UX jargon, and not very user friendly. Customers doesn't feel right either. Is there a better term?