Is there any solid experimental evidence on how successful infographics are at getting the viewer of the graphic to think about the data presented, understand it, and retain that understanding, relative to other types of data presentation?
What is in scope for this question?
- Solid experimental evidence about
- how successful infographics are at getting the reader to
- think about the data, understand it, and retain the understanding.
What is out of scope?
- any other form of data visualisation than infographics
- data visualisation in general rather than infographics in particular
- answers that do not present solid experimental evidence, but use arguments such as "publication X uses them so they must be good"
- impacts other than the effect on the readers reading, understanding and retention of the information
What is an infographic?
An infographic one specific format that combines illustrative art, text, and data visualisations, to present a narrative about a set of data on a common theme. Several data visualisations do that, but the infographic is a breed of its own, so I've given an example is given below. They are commonly found in popular media, and very rarely found in academic literature.
The audience under consideration
I'm thinking specifically of an audience that has sufficient visual ability to read the infographic in its graphical form, and is sufficiently literate and numerate to understand what's contained in it.
(original from Kathy Schrock's guide to everything. I don't think this is any worse than a thousand other examples of the genre)
(I have at least found a little peace with infographics now, by thinking of them as a tiny, stupid version of academic conference posters.)