I'm trying to come up with the best way to serve videos on a website. Currently there's an instance that says, "Watch video" with a little camera icon. It's in contrast to "Read report" with a little document icon as one example.
Now the document opens as its own page. But the video I'm not sure how to handle. I could see 3 solutions:
- Use a lightbox type of deal to serve the video in
- Create a page just for the video. This seems bad for SERPs though.
What do people generally expect to occur when they see a link that says, "Watch video"? Is there another, better option?