I'm currently working for a mobile development company where we design and develop applications for airlines to allow their customer to make flight bookings via their mobile device.
We have a new client that will be using our services and they have asked specifically "How can they improve the user experience to allow hotel booking via the app, where it doesn't impact conversions for flight bookings"
The UX team are expected to present to the airline to address the above consideration.
I wanted to get some of your thoughts on a good approach for this? It needs to be visual and engaging so I'm wondering if the team should explore visuals for the overall vision for how it could look, considering the different approaches and touchpoints where hotel bookings can occur in the app.
After the presentation and we begin work, we will work with the client doing workshops to determine business objectives, goals and build out a roadmap. But before any of this happens, I'm wondering what would be a good way to approach this presentation before we get into any of that.