i am working on a long landing page (at the moment the design is about 9000px long) for the hotel/travel industry.
I was wondering what was the best place to put the request form, right now i am considering 2 possibilities:
- Put on the same page the form with the arrival/departure date and number of guests fields only. On the bottom of the form a submit button with text "Reserve" or "Continue" will redirect the user to the full form (on a separate page). This form will have the same pre-compiled fields on the top, and after those there will be some additional ones: like the room and the guest details. On the bottom of the form there will be a summary of what the guest is booking and a "Book now" button.
- Simply put the full form directly on the bottom of the landing page, so the user will process it without leaving that same page.
My goals are: Usability and conversion.
- By putting the form on a separate page the user will be less distracted by other elements so will convert better?
- By putting the form on a separate page the user will be worried about seeing only the fields for the arrival/departure date on the main landing page?
Any suggestion is highly appreciated, thank you all.