I have a list view of articles on a mobile website and I'd like to position an advert between 2 of the articles in the list. This is something I've seen on forums, where an advert is placed between entries.
I don't know where in the list the advert should go.
These are the options I'm considering:
- Between the first and second items
- Between the second and third items
I'm concerned that if I place the ad between the first and second articles, the user might not realise that you can scroll to view more items in the list, increasing the bounce rate.
I'm expecting that putting it after the second or third advert (in a list of approx. 20 items) will mean the user already understands that there is content further down the page.
Is anyone able to offer some guidance on this?