Is there an optimal duration for animating subtle transition effects? 150-250ms usually seems about right to me for most effects. Is there any research to confirm that this is good for most users or give a more precise duration? Does it vary widely for different kinds of transitions?

  • 3
    Optimal duration depends on the purpose of the animation. See the Animated Transitions section of this paper. This research shows the optimal duration depends on the type of animation. Commented Oct 16, 2014 at 13:33
  • 4
    My rule of thumb: make it as fast as you think looks good. Then make it slightly faster (my theory is that we're enamored by our own transitions and the actual users will be more enamored by the sense of speed with them slightly faster).
    – DA01
    Commented Apr 13, 2015 at 21:43

6 Answers 6


You can use the "Model Human Processor" system to decide the length of an animation.*

On average it takes a human 230 ms to visually perceive something, with a min/max of 70-700 ms across different people. That basically means that some people are faster at perceiving motion than others, and what some people can perceive in 100ms will take others else 600ms to notice. (Like most human traits, perception time distribution approximately follows a normal curve.)

The other answers give good advice for how choose longer vs shorter animations – but these are the numbers that actually define the human limits of how long is too long or too short. If an animation is repeated for many interactions (like a contextual menu), a slower, more-perceivable animation (600ms) is going to feel quite tedious to most of your users. Micro-animations (like a nav bar or a context menu) of ~250ms will be noticeable by most people, but just noticeable enough that they won't feel like they're waiting for it.

[*] This is a methodology of formal Human-Computer Interaction that's used to estimate the time to complete various interactions with a system, including humans' typical times for cognitive processing, sensory perception, and motion.

  • 4
    +1 for providing a factual physiological framework for the decision!
    – tohster
    Commented Apr 13, 2015 at 17:00
  • 3
    I'm going to argue that, upon researching this, these times are misleading. These are not times based on perception but rather how long it takes the eye to move. That's a very different measurement, as a person has to perceive motion before they move their eyes to focus on it. Commented Jul 14, 2016 at 21:01

The advice is: it depends. But here are numbers that can help us figure out what works best:

Google ran experiments wherein their search results pages were slowed by 100 to 400 milliseconds. The slower response times had an impact on the number of searches per user: even weeks later, users from the slowed pages were not searching as much: https://research.googleblog.com/2009/06/speed-matters.html

Another study from 2016 indicates 53% of mobile site visits are abandoned if they take longer than 3 seconds to load: https://www.doubleclickbygoogle.com/articles/mobile-speed-matters/

So the 100ms to 1s window is quantifiably narrower than previous research suggests based on user habits.

It takes humans on average 215ms just to react to a visual stimulus: https://www.humanbenchmark.com/tests/reactiontime

The farther away something is from the eye, the longer its duration must be to ensure:

  1. it attracts attention and
  2. it's still animating after the eye has swiveled into position to observe it. (70-700ms according to the Human Processor Model.)

I dug through all this research for a book, Animation at Work. I hope you'll enjoy it when it comes out later this year :) In the meantime, may these numbers help you figure out a good duration!

Previous answer from 2 years prior

I recently covered this in a seminar on UIE:

You have a window between 100ms to 1 second for transitions. At 100ms, animations happen so fast as to appear instantaneous, defeating their purpose. (From a study popularized by Jacob Nielsen.)

The sweet spot that shows up time after time in game and UI design is 250-300ms. For transitions that bounce or are elastic, 400-500ms lets the motion read better.

Hope this helps.

  • Any chance you can supply the Nielson source?
    – sweeds
    Commented May 16, 2017 at 14:26
  • This may be what you were referring to: nngroup.com/articles/timing-exposing-content
    – sweeds
    Commented May 16, 2017 at 14:28
  • I'd like to retract my response. The study Nielsen based his article on is over 50 years old and has aged badly. In the two years since I replied thusly, I've learned more about how the human visual system works enough to know these times aren't relevant the way we thought they were. Plus they are out of step with observational fall off rates for delayed response times put forth by both Bing and Google. Commented May 19, 2017 at 23:59
  • 1
    Interesting. Fair enough, that happens in the scientific process. Do you have any more recent research you'd wish to share with the UX community here?
    – sweeds
    Commented May 21, 2017 at 2:20
  • Ok, adding a new answer :) Commented May 30, 2017 at 4:41

According to Google's Material Design guidelines:

Larger animations on mobile devices are 300-400ms long. Smaller animations can be as short as 150-200ms. Animations longer or shorter than these can feel sluggish or difficult to follow.

I think this isn't Material-specific, but a good guideline for general-purpose UI animations. I'd imagine Google researched these numbers thoroughly, too.


My (personal, largely unsourced) view is "as fast as possible while still communicating what you need". I almost always start with a default of 200ms then tweak, usually ending up faster.

I can tell you from experience that it does vary for different types of transition: shorter animations work for smaller elements and/or small displacement. To animate a large element a long way you'll need a longer transition time.

I've found what helps a UI feel consistent is actually to retain similar velocities, rather than similar timings.


I would say (from personal preferences) - make them as fast as possible, without being too fast so the user can't distinguish what happened.

If, for example, a navigation bar is to slide in from the left side on a button click, make it as fast as possible, without losing the feeling of the menu sliding in, thus making it look like it just suddenly appeared.


"Does it vary widely for different kinds of transitions?"


I think the key here is the impact the transition has on the usability of the interface.

If the transition makes the user wait before they can continue with a common task, even a short transition can become very frustrating. For example, a 200ms transition that delays displaying the options for a command may result in an unresponsive feel for a power user who knows how to execute many commands in sequence using keyboard shortcuts.

On the other hand, even a very long transition may be fine for something that is not time-sensitive. An alert taking 3 seconds to appear in the corner would not harm the user experience.

The right approach is probably to test your interface (with real-world use in mind, especially anything that is likely to be repeated a lot) and assess the impact.


Another important consideration is to make sure any animations don't prevent a user from being able to perform actions. If there is anything they could start doing before seeing the interface, make sure it still works before the interface has actually appeared.

Two contrasting Windows 8 features, which I both use a lot, illustrate the difference:

Pressing the Windows key and typing the start of an application name is the easiest way to start a program in Windows 8. This features two relatively fast animation steps, but it works correctly even if you don't wait for the interface to appear. I can press Win then type w and press enter before anything appears on screen, and Microsoft Word still opens correctly. The animation doesn't interrupt my workflow.

Logging into Windows when on the lock screen requires you to press a key to make the password box appear, then type your password. However, there is an animation for the password box to appear, and nothing you type before it appears gets entered in the box. This is extra annoying because:

  1. You can't see the password you typed, so you don't realize not all of the password was entered.
  2. There is a several second delay security feature after entering an incorrect password.

The animation is quite short, but because it interrupts the workflow on a common task and has frustrating consequences, the result is a bad user experience.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.