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I'm having to choose a marketing name for a commercial version of a product. I have to decide if use the term "Professional" or "Premium".

In terms of User Experience, can someone help me to spot the difference between the two terms? What do they make users think of?

  • a better fit on English perhaps? – AndroidHustle Oct 14 '14 at 11:34
  • IMO, communication and terminology should be aspects of a good user experience. This question is about the way words can trigger user's actions. – F.Ricceri Oct 14 '14 at 12:36
  • "Trigger user's actions", rather the framing of a product leading to a purchase or not. This is not a question regarding UX, it's a question regarding marketing and market labeling. – AndroidHustle Oct 14 '14 at 12:44
  • "user's action" can refer not only to "making purchases", but includes a much broader set of events, like launching a search, or saving a document. All these events can be labeled with texts, so here we are with UX... by the way, according to your position, is there a stack exchange for this? – F.Ricceri Oct 14 '14 at 13:02
  • it's not interaction design and it's not information design. Something like "Should I arrange the table presenting the features of my app this way" would be a question regarding information design, and therefore a UX oriented. The choice between calling a commercial product "Premium" or "Professional" is not UX, it's conversion, but not UX. It's solely a marketing decision. Something a UX professional may come across, sure, do work with an e-commerce site and you will. But it's no more UX oriented then "how do I install Balsamiq Mockups on Linux", something a designer may also come across. – AndroidHustle Oct 14 '14 at 14:29
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Well, perhaps obviously, professional suggests more suited to a working environment than a home environment, and premium suggests superior, perhaps an enhanced or more luxury alternative.

Rather than limiting yourself to 'Professional' or 'Premium', you could come up with a word that expresses the advantage of the commercial version.

e.g. speedy, unlimited, unbreakable, secure, supported, etc.

I'd use professional if you want to sell to commercial users and have the other version for home users, and premium if you can't think of a single more suitable word.

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