There are recently many websites using full screen scrolling pages since Apple launched their own with the iPhone 5C. (website not available anymore, but a reproduction can be found here)
Some other examples are:
Is there any study about this practice from the UX point of view? More than about the scroll highjacking, about the use of full screen content?
It seems to me that it's an easy way to present information to the user when used properly and in a simple way, just like a good Power Point presentation. A way to show the user the most important things in a beautiful and smart way.
I see many developers complaining nowadays about this kind of sites, mainly because of the scrolling highjack, but it seems to me users in general, as well as clients, like them.
Any thoughts about this?