I am making a poster and I would like to add a document so that anyone who is interested can see further details. At first, I thought that using a QR code would make it look cooler, but after reading a number of comments on the internet, such as this one on Reddit, I think that it will soon be abandoned (relevant section quoted below).
I sent out over 50,000 mailings with QR codes on them to Real Estate agents. (They claim to love QR codes)
I did this to prove to my CEO that QR codes would be awesome.
3 people scanned them.
We don't talk about QR codes any more.
However, I need to add a link, and it seems that the only other way is by shortening it. This is what it could look like:
To view the full document, scan this QR code:
or
To view the full document, go to this link: bit.ly/doc_name
Which one do you think would attract more interest?
More info: I work in a science field and I'm making a poster for a conference to introduce/advertise my work to others. I want to add a link to my paperwork for interested viewers, but I don't have a company website (my work is stored on Google Drive). Also, I will have told the viewers what the content is, so I don't think they will be worried by it.
As PhillipW suggests, it is better to have my own website, which I will do, but in the near future as I don't have time for that now.
www.your-company.com/superpromotion
and have that as a 301 redirect to the actual full URL. The issue with short URLs and QR codes is that the user has no idea what it is they're clicking on. And that's a security risk (whether you intend it to be or not).