By considering email web and desktop client's compatibility and big/small screen and devices. Is there any UX study on when we should send HTML email and when plain text?
For better conversions.
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Sign up to join this communityBy considering email web and desktop client's compatibility and big/small screen and devices. Is there any UX study on when we should send HTML email and when plain text?
For better conversions.
While I havent been able to find specific research on what works best for conversion,Here are a couple of factors you should consider
Some Browsers, Email Clients & Mobile Devices Can't Handle HTML
As the infographic reminded us, because of factors like bandwidth and functionality, not all email clients, browsers, and mobile devices that support email are sophisticated enough to display formatting like HTML properly. When marketers fail to optimize their email for both versions, what happens is a broken design and an undecipherable, ineffective email.
However please note that emails can be blocked by the email client and reliance on only images can actually proved detrimental and have your email look like this
As stated above if your call to action is simple and singular in nature, a plain text email would help just as well
Here are a few links for you to read
25 Compelling Statistics About the Importance of Email Marketing