Are there any names for the techniques/transitions used to make text appear in a slick, and attention grabbing (but unobtrusive) way?
A typical use case for this is the tutorial level of a game, which (in tutorial mode) constantly pops up instructions as the user encounters new features. So, the instructions should grab the users attention without looking clunky.
Typically it's a combination of expanding and fading, plus maybe a flashing button which is clicked to dismiss the text.