My business (B2B) created an online survey to be used for lead generation and to show potential customers why they need our services. We need to collect some user information (name, email, company) for lead generation and I am wondering if there is a general rule for at what point to request contact information.
The user info could be requested at the welcome page of the survey before the first question, or at the end of the survey before results are displayed. This information could also be required for the user to proceed, or simply be requested and not required.
My thought is to require this information from the user at the start of the survey, that way we will have contact info for every person who takes the survey. If the user information were to be required at the end of the survey before results are displayed the user may end up feeling trapped and leave the page.
Is there a proper point when the user information should be requested in the survey? Thank you.