Does colour matter? I work for a company that uses 3 very unnatural colours as the brand colours. I want to test a theory that because these are such an unnatural colours not seen anywhere in nature that it is hard for users to identify with them and therefore the brand.
Do natural colour schemes work better with the human brain, as in does a colour palette we would have seen daily in nature evoke some deeper subconscious connection inside the users brain and therefore with the brand?
Example - change the unnatural green to more of a leaf or grass green and will this have any impact, change the teal for more of a summer sky blue.
Has anyone here ever done any serious natural colour theory work or testing on anything like this? How could I test this?