We have four plans with a CTA: 'try it for free'
What is better:
- Place one CTA per plan?
- or place one CTA for all?
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My personal opinion would be to use one CTA per item and here is why:
My thought process:
<select>box for me to switch my selection
My thought process:
My suggestion would be to go for the approach of showing four call to actions for the users as the user can quickly scan through the plan offerings and choose the trial he wants to go through. This design would also enable you to highlight a trial plan for a specific model more specifically. Here are some examples of how sites use a similar approach
The challenge with just using a single call to action is that you are expecting the user to perform two actions i.e. scan through the offerings and select one and then choose to opt in for a free trial. This can help reduce your conversions since you are looking at a longer engagement and the user might not scan all the way to your call to action which is the main driving factor in conversion with the "Free trial offer" which informs users that this is just a trial and they are not being forced into making a payment right now.
To quote this article from smashing magazine on call to action design
Often, a user’s hesitation to take action stems from thinking that an action will be difficult, costly, or time consuming. By taking care of these concerns, your call to action buttons can lead to more conversions.
For example, on Basecamp, the call to action button explicitly defines the time it would take the user to sign up and tells users that signing up is costless (free). This approach weakens two primary users’ concerns when it comes to taking action online: paying (which also requires them to take additional actions such as getting their credit card) and time constraints.