I'm designign the UX for the new website of a company that rents luxury venues for weddings.
Primary target users are engaged women in Europe ad US, 30/40 years old, with higher education and high income.
The website will have both a desktop and a responsive (tablets and smartphones) version.
Every venue has a detail page with photos and information.
Users must be able to share the page on Facebook, Twitter and Google+.
In most websites social sharing buttons are usually placed in one or more of these places:
- Next to the page title
- Just before the main content
- Just after the main content
Is there any study/research about the most effective place(s) to put social sharing buttons?
I assume that it will depend on the content and on the context, but I'd like to know at least what parameters I need to consider when choosing where to place the icons.
(I've looked for similar questions here on UX.stackeschange but unfortunately the ones I've found are all quite old or just mobile related)
Here are a couple of variations I've prepared.
Variation n.1 - Social Sharing buttons are placed before the main Headline. It's a rather standard place, but the questions is: will buttons get too much attention as they come before the title?
Variation n.2 - Social Sharing buttons are placed after the headline and just before the content.
The idea is to move the buttons after the title so users focus on the title first and buttons.
In this case we assume that users will read the page from top to bottom, which we all know usually doesn't happen.
Alternatives I'm considering:
- Fixed position icons: in this case, what are the best practices?
- Multiple icons: put the icons in multiple places. I know that it would be good for testing, but I'd like to base my decision on studies/data anyway.