On our website, we have a widget to share our articles on Twitter. Our marketing expert recently explained that when we write the article titles, we should include hash tags in them so they get greater visibility on Twitter. For example:
- "New version of the iPhone released" -> "New version of the #iPhone released"
- "Support for Obama care dwindles" -> "Support for #ObamaCare dwindles"
On the plus side, I would love it if we get more exposure on Twitter.
On the minus side, I'm worried that it makes our articles look wonky and hard to read. I'm afraid that the hash tags are going to turn off users.
Is there any data about this kind of use of hash tags and its effects on usability?