I'm designing a "recommendation" experience and was wondering if anyone has data or results on the use of live filters (where the user sees results as they choose parameters) versus Q and A (where the user chooses parameters and then they're "computed" and show their results).
The differences, as I see them, are:
- Live filtering is immediate while Q&A is input then output.
- Live filtering allows the user to choose a recommendation with just 1 parameter set while Q&A requires all to be set.
- Live filtering allows for faster, easier tweaking - which may be negative if the user gets distracted by playing with the filters.
- Live filtering is very transparent (you see how your parameters affect the output) while Q&A veils the decision until you submit your parameters.
It's important to note this would be a one-time, onboarding experience and in the ideal scenario the user is satisfied with the presented results the first time around and doesn't want to try and get a different recommendation.