I have a Web-Application which seeks to help Users reduce the Eye-Strain that they get from continuous sitting in from of Computer Screens.
The rule is simple and goes like:
Every 20 minutes, if we look at 20 feet away for at-least 20 seconds, it will help reduce the Eye Strain.
Although the Idea is Good, but most of my end-users do not understand what this site is all about and leave it within few seconds (identified this statistics through Google Analytics).
What UX change may I need in order to convey the right Idea ?