Our event has it's own brand and site, but I need users to create a profile on our main site

Question

We have a pretty successful event, but I've never been happy with the onboarding process.

We have a separate event and brand for our event, lets say www.event.com. In order to particpate, you must create a profile on our main site www.main.com, so that your profile can be distributed to other users.

What's the best way to handle pushing users to our main site to create their profile and make sure they know on which site they are creating an account?

• Should they just enter their email and name, then be sent an email to finish? (Seems like low conversion is possible.)

• Should we put a branded account creation box on the www.event.com page, and then forward them to www.main.com to finish their profile?

• Or should we just give them a CTA that sends them to www.main.com to start and finish the process?

Any suggestions?

Answer 1

Is it inherently obvious that www.main.com is the owner of www.event.com?

If you had a www.event2.com would people know that www.main.com is the parent?

If the account is going to be owned by www.main.com then you are going to need some sort of "Activate my account for event1, event3, but not event2" mechanism.

I think the best approach for you would be to either redirect them to www.main.com or use an API from www.event.com to register them for www.main.com.

The key thing you need to consider is the transparency of what they are signing up for:

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Envato does this beautifully. Below is the create account page for ThemeForest: