We have a pretty successful event, but I've never been happy with the onboarding process.
We have a separate event and brand for our event, lets say www.event.com. In order to particpate, you must create a profile on our main site www.main.com, so that your profile can be distributed to other users.
What's the best way to handle pushing users to our main site to create their profile and make sure they know on which site they are creating an account?
Should they just enter their email and name, then be sent an email to finish? (Seems like low conversion is possible.)
Should we put a branded account creation box on the www.event.com page, and then forward them to www.main.com to finish their profile?
Or should we just give them a CTA that sends them to www.main.com to start and finish the process?