Has anyone ever published what the security message has the highest conversion rate?
The standard one I see is "This is a secure 128-bit SSL encrypted payment"
But is there any data to support that this is the most effective sentence out there?
User Experience Stack Exchange is a question and answer site for user experience researchers and experts. It only takes a minute to sign up.Sign up to join this community
One of the most widely used statements in the industry us "PCI Compliant". Most educated merchants look for this statement before even calling about a product or service.
Some other suggestions Ive pulled from some big name players in the industry;
For reference; www.pcisecuritystandards.org