Has anyone ever published what the security message has the highest conversion rate?

The standard one I see is "This is a secure 128-bit SSL encrypted payment"

But is there any data to support that this is the most effective sentence out there?

  • 1
    While I don't know any exact studies or sources, experience would lead me to believe that the iconography is almost more important than any text.
    – Tyzoid
    Commented Aug 11, 2014 at 22:08

1 Answer 1


One of the most widely used statements in the industry us "PCI Compliant". Most educated merchants look for this statement before even calling about a product or service.

Some other suggestions Ive pulled from some big name players in the industry;

  • "We've been a trusted partner for payments since 1996." (authorize.net)
  • End-to-end encrypting card reader, data tokenization, locked-down operating system, and mutually authenticated SSL are just a few of the technologies we've built into Clover. (clover.com)

For reference; www.pcisecuritystandards.org

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