In my (rather limited) experience, the strongest 'about me' pages share a more general overview about the business and the people involved -- as opposed to commercially-sensitive details of specific products and features.
Try designing your focusing on what it is that makes you different.
What, specifically, is it that makes you stand out from the other n-thousand other web-startups?
- values and core 'motivators' within the startup..?
- interesting details about the people and the personalities involved..?
- (product details..?)
.. and is it worth bragging about / presenting to the world...?
What is the purpose of you putting up an 'about' page?
- to give devs/founding-fathers etc some public recognition..?
- to provide a unique angle/value-add to push sales..?
- to create a connection with users of your web-app..?
Create that connection..
I suggest that if you can present a set of values on which a potential customer can connect and think 'these guys (and girls!) seem like folks I can connect with and work well with', this potential customer will be much more receptive to contacting you to get more information (in the same way that a CV's intention is to pique interest and gain an interview, not to get you the job outright).